Ad Campaigns

“Coaching Boys Into Men” Campaign with Partners “Futures Without Violence”

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Waitt Institute for Violence Prevention, Waitt Foundation, and Futures without Violence created a multi media campaign from 2002-2006, highlighting the first time that the strategy of “engaging men and boys” in gender violence prevention was given a national spotlight.

Three thirty second television spots were created, which aired from 2002-2006.  The first ad, entitled, “Wrong Way Around” premiered in 2002, and focused on “teaching often, teaching early” that violence against women and girls is wrong.  Our ad from 2006, “Father and Son” premiered in 2006, and highlighted the need for fathers and mentors to teach boys that violence against women and girls is wrong.

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