Ad Council Campaign
Anti Bullying Ad for Parents Coming in 2012
Expanding on the message of “Bully”, Waitt Institute was asked to join AOL, Facebook, and Marlo Thomas’s Free to Be Foundation to be part of an anti- bullying multi media campaign directed at parents with school age children. As we know from the Sioux City Project Research, parents are still the greatest influencers on kids attitudes and behaviors.
We are proud and excited to be part of this groundbreaking campaign, which will premiere in multiple sites, including a 30 second TV spot, this summer.