Coaching Boys into Men / Engaging Men and Boys Campaign
Founding Father’s Campaign 2003-2013
In 2000, the Waitt Family Foundation sponsored, with Futures without Violence, the first national Peter Hart Research survey that posed the question, “What would men do to prevent violence against women and girls?”The answer came back, loud and clear. Men wanted to become involved, but felt they were never asked, and they would work with boys.
Out of this came two programs: The Founding Father’s Campaign, and the awareness and on ground campaign, “Coaching Boys into Men” .Ted Waitt, chairman of the Waitt Foundation was the first national chairman of Futures without Violence’s ‘FOUNDING FATHERS” campaign, starting in 2003.
“Coaching Boys into Men” AD Council Campaign
In 2005, the Waitt Institute for Violence Prevention committed to involving more men and boys to the violence prevention movement through the “Coaching Boys into Men” three national Ad Council campaigns. We partnered with the Ad Council and Futures without Violence to create public service announcements that raise awareness of the issue and also suggest ways that we can all help. The objective of the campaign was to engage men and have them speak to boys about how women should be treated. By influencing the attitudes and behaviors of young boys, adults can prevent violence towards women. Check out the historic campaigns at endabuse.org.This campaign focuses on teaching boys early, and often, that there is no place for violence in a relationship.
“Coaching Boys into Men” On Ground Violence Prevention Program.
The on ground training version of the “Coaching Boys into Men” campaign kicked off in New York in 2005, with the support of coaches and athletes M.L. Carr, Herb Williams, Amani Toomer and his father Don Toomer, the National High School Athletics Association and feminist icon Gloria Steinem, who introduced lead supporter Ted Waitt.
“Coaching Boys into Men” has been introduced in all 50 states and continues to grow across the country. In a three year study, the Centers for Disease Control found the Coaching Boys into Men program effective in curbing teen dating violence. RESULTS HERE http://www.ncbi.nlm.nih.gov/pubmed/23084163
Download the Coaching Boys into Men brochure (pdf file) and see Futures Without Violence for more http://www.futureswithoutviolence.org/