Coaching Boys into Men / Engaging Men and Boys Campaign

Futures without Violence

Joe Torre, Y Factor

Willie Mays and Joe Torre at the Futures without Violence “Y Factor” April 2012

coaching boys into men juneau alaska

“Coaching Boys into Men” pledge, Juneau, Alaska.

Founding Father’s Campaign 2003-2013

In 2000, the Waitt Family Foundation sponsored, with Futures without Violence, the first national Peter Hart Research survey that posed the question, “What would men do to prevent violence against women and girls?”The answer came back, loud and clear. Men wanted to become involved, but felt they were never asked, and they would work with boys.

Out of this came two programs: The Founding Father’s Campaign, and the awareness and on ground campaign, “Coaching Boys into Men” .Ted Waitt, chairman of the Waitt Foundation was the first national chairman of Futures without Violence’s ‘FOUNDING FATHERS” campaign, starting in 2003. 

Joe Torre, Ted Waitt, Russell Simmons, and Paul Charron NewYork City 2004 at the first Founding Father’s national event

“Coaching Boys into Men” AD Council Campaign

In 2005, the Waitt Institute for Violence Prevention committed to involving more men and boys to the violence prevention movement through the “Coaching Boys into Men” three national Ad Council campaigns. We partnered with the Ad Council and Futures without Violence to create public service announcements that raise awareness of the issue and also suggest ways that we can all help. The objective of the campaign was to engage men and have them speak to boys about how women should be treated. By influencing the attitudes and behaviors of young boys, adults can prevent violence towards women. Check out the historic campaigns at campaign focuses on teaching boys early, and often, that there is no place for violence in a relationship.


A television spot as part of the three Ad Council Campaigns from 2002-2006


Part of the engaging men and boys campaign “Awaiting Instructions”, 2006

“Coaching Boys into Men” On Ground Violence Prevention Program.

The on ground training version of the “Coaching Boys into Men” campaign kicked off in New York in 2005, with the support of  coaches and athletes M.L. Carr, Herb Williams, Amani Toomer and his father Don Toomer, the National High School Athletics Association and feminist icon Gloria Steinem, who introduced lead supporter Ted Waitt.

Ted Waitt announcing the kickoff of CBIM, NYC 2005


coaching-boys-into-men ML carr

M.L Carr with Iowa coaches 2007

Coaching Boys into Men” has been introduced in all 50 states and continues to grow across the country. In a three year study, the Centers for Disease Control found the Coaching Boys into Men program effective in curbing teen dating violence.  RESULTS HERE

Download the Coaching Boys into Men brochure (pdf file) and see Futures Without Violence for more