United Way of Siouxland Partnership

United Way of Siouxland and Waitt Institute Partner Against Violence

The United Way of Siouxland and the Waitt Institute For Violence Prevention have partnered against domestic violence. Both United Way of Siouxland and Waitt Institute strive to make measurable differences where domestic violence is concern in the community. Collaborating as community partners will only enhance a decrease in violent incidents in Siouxland. The collaboration’s goal is to change the culture of our community to prevent all forms of violence.

The Waitt Institute For Violence Prevention has four main objectives.

  • Increase the number of adults who talk to youth about violence being wrong.
  • Increase the number of youth who think violenc and bullying are wrong.
  • Decrease the number of violent incidents at schools.
  • Increase the number of youth who take action against violence and bullying.

The United Way of Siouxland has partnered with the Institute to get the message out in the community. One avenue is through public education. Billboards have been put up across Siouxland. This year’s campaign, called “Role Model” is an effort to educate adults in a manner that is non intrusive, yet the message gets through. Research from Peter Hart and Associates has shown a 14 point increase in the number of adults who talked to youth in Siouxland due to billboard advertising. What both partners share is the knowledge that a successful advertising campaigns has to be consistent and within the public eye. What better way, than billboards throughout a community?

The partnership with United Way is not limited to public education. The collaboration will also include the availability of school based violence prevention curriculum. It is the hope of both partners that that every school in Sioux City, from pre-kindergarten through high school, will have violence prevention curriculum available.

Keep an eye on the billboards and local papers for more information on ways that you can help prevent violence in the community.